I was listening to part of an interview this morning where Jay Abraham was paraphrased (not so well). Having heard it before, I was reminded how much I like it. In my opinion it is the key to selling anything. I Googled it but failed in finding Jay, however I did find Gary Halbert’s sales letter which has a very similar version, possibly even the original (please excuse my edits).

Gary - I like to ask my students: “If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?”

After hearing their answers they ask “What advantage do you want?”

“The only advantage I want,” I reply…

“…Is A Starving Crowd!”


What do you think of it?

You can read Gary’s classic sales letter here.

Written by Luke Faccini
I am a co-founder and Director of Creativity @ The Sponge Pty Limited, a Sydney based Design and Marketing company that's 'Saturated with Ideas'. I relish every opportunity to help you with your design and marketing challenges.
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