There is a certain joy that comes from working for, and alongside, professionals with an excellence mindset. Is it the raising of your own game to suitably complement? Is it the mental stimulation that comes with the high level conversations? Maybe it is a bit of both, as well as knowing that you may be able to contribute to their success.

One of the things that I personally enjoy from these relationships is learning what they believe have been the critical factors to their successes. Whether it be a particular knowledge, philosophy, practice, mindset or marketing strategy. Anything that can be modeled, learned and replicated is pure gold.

I have been engrossed in this as of late, with the view to produce a report (or book if time allows) for Sponge clients. My hope is to be able to share a set of proven excellence practices that can be used as something of a tool kit for even greater success.

More to come on this. Stay tuned.

Written by Luke Faccini
I am a co-founder and Director of Creativity @ The Sponge Pty Limited, a Sydney based Design and Marketing company that's 'Saturated with Ideas'. I relish every opportunity to help you with your design and marketing challenges.
Visit The Sponge website