Have you out grown your current logo? Do you think you need a new corporate logo or corporate identity?
You may find that your corporate identity has been outdated due to a market, or company shift, or perhaps you are experiencing the aftermath of choosing to use a design fad, which may have seemed like a good idea at the time.
Your logo is the centrepiece of your entire corporate identity; it is the public “face” of your business. It not only reflects on the company, it reflects on you. Your logo and collateral material should convey a succinct message of who you are and what you stand for, creating an ideal first impression when presented to a potential client.
There are many reasons that your corporate identity may not be right for right now. Whatever reason you find for why yours isn’t working, it means that it is time for you to rebrand.
Written by Luke Faccini br>
I am a co-founder and Director of Creativity @ The Sponge Pty Limited, a Sydney based Design and Marketing company that's 'Saturated with Ideas'. I relish every opportunity to help you with your design and marketing challenges. br>
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