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	<title>Comments on: How do you get maximum results from that idea in your head?</title>
	<link>http://blog.thesponge.com.au/how-do-you-get-maximum-results-from-that-idea-in-your-head/</link>
	<description>embrace brand evolution</description>
	<pubDate>Wed, 19 Nov 2008 22:30:15 +0000</pubDate>
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