http://blog.thesponge.com.au embrace brand evolution Thu, 31 Jul 2008 23:18:36 +0000 http://backend.userland.com/rss092 en Inspired ideas can come to you in many ways. They could be a brilliant flash that seems to magically arrive in your mind from your subconscious, the superconscious, or God, depending on your beliefs. When acted on immediately, they can prove to be quite rewarding both in experience and financially. ... http://blog.thesponge.com.au/inspired-ideas/ What do you think happens to a successful company when an overbearing, charismatic leader leaves? And what's more, what if the leader hadn’t the foresight to empower his successors with a unified vision and strategy for the future? The chances of growth or positive return on investment for shareholders are a ... http://blog.thesponge.com.au/unlike-cancer-there-is-a-cure-for-this-common-business-killer/ I was recently invited to speak to some talented design students at Australia's best design school [ Enmore SIT in Sydney ]. Here is the introductory video I used to set the tone and demonstrate what it is that we do at The Sponge, that is we make brands. ... http://blog.thesponge.com.au/the-sponge-brand-video/ The Sponge are master brand makers. Our expertise is in making powerful corporate brand identities, identities with substance, identities that communicate an authentic story, identities which deliver real results. Do we do other things like marketing strategy, design for print, design for web, design for multimedia, and design for live events? ... http://blog.thesponge.com.au/the-sponge-master-brand-makers/ Why is the old adage "The Baker doesn't bake his own bread" such a common truth? I know it is far too easy for me to get bogged down in my work and let that what it is that I preach escape practice in our own business. It is not always ... http://blog.thesponge.com.au/evolution-of-the-sponge-or-practice-what-we-preach/ With fingers crossed, we are awaiting confirmation on an absolutely incredible new opportunity. I expect to make an announcement here shortly. http://blog.thesponge.com.au/incredible-new-opportunity/ I was speaking to a gentleman that I respect last week about branding. During this discussion we touched on many critical things, but none more than the importance of a brand culture within a company. If it is not there, then it is near impossible to create a brand identity. Why ... http://blog.thesponge.com.au/whats-the-point-of-your-logo-if-you-dont-stand-for-anything/ Your consultant needs to be an exceptional listener. You need to be able to trust him with one of your company’s most valuable assets. Some of the key aspects you should look for in a design firm are: The hunger to completely understand your business. A holistic understanding that is, including your ... http://blog.thesponge.com.au/how-to-pick-a-new-design-and-marketing-team-to-brand-your-business/ For many the turning point when your brand starts failing to accurately represent the business passes by unnoticed (to those in charge) like a cloud in the night sky. The sad thing is that these failings contribute to irreparable poor first impressions, gross misunderstanding of your offerings and less ... http://blog.thesponge.com.au/the-top-10-signs-that-it-is-time-to-rebrand/ Which is why we wake up smiling and rush into work every morning. Our clients are extremely important to us, like members of an elite club that we fondly refer to as Clubsponge. Our clients are the chosen ones. The rare and special people who continue to inspire us with sparks of ... http://blog.thesponge.com.au/our-clients-are-courageous-intelligent-and-inspiring-to-work-with/