http://blog.thesponge.com.au embrace brand evolution Tue, 23 Feb 2010 00:06:26 +0000 http://backend.userland.com/rss092 en Note: This was originally written as a guest post for The Next Web On Tuesday Feb 9 I attended the Venture Capital by Design seminar out of curiosity (and the insatiable need for knowledge that can benefit Sponge clients). Not having any endeavours that require additional capital at the moment made ... http://blog.thesponge.com.au/how-to-raise-capital/ After much thought and discussion amongst our creative team we have decided to conduct a series of success interviews for this blog. In the coming months you will get to know some of our favourite people, hopefully gaining insight into the characteristics that makes them successful. The first interview will ... http://blog.thesponge.com.au/upcoming-interviews/ There is a certain joy that comes from working for, and alongside, professionals with an excellence mindset. Is it the raising of your own game to suitably complement? Is it the mental stimulation that comes with the high level conversations? Maybe it is a bit of both, as well as ... http://blog.thesponge.com.au/searching-for-excellence/ I have been talking a lot lately about the legitimate incorporation of a social media strategy for businesses. To put it into a context that can be easily understood I recently wrote a post under the title of this post. If you have not read it already, I urge ... http://blog.thesponge.com.au/print-advertising-vs-social-media/ Recently it has come up in conversation that our brand design process is unique to that of our competitors. While we agree that it is a highly successful process, because it is the only way we know, it seems the natural way to work. To understand what sets The Sponge apart ... http://blog.thesponge.com.au/how-to-design-a-powerful-brand/ A friend of mine sent me a advanced release of his new book a couple of weeks ago. After reading it I feel compelled to give you 3 reasons NOT to get this book. When you read it and are inspired by the information contained within... 1.  You will have people ... http://blog.thesponge.com.au/3-reasons-not-to-get-this-book/ We have received some great feedback and now the new and improved BrandPulseCheck tool is officially live. Thank you for your help! Now it is ready for you to use it, benefit from it and share it! This new tool allows us to freely share our knowledge with millions of people ... http://blog.thesponge.com.au/check-your-brands-pulse-now/ After some solid blocks of work we are ready to show you our brand new online tool. It is called the Brand Pulse Check and it does just that. When you visit BrandPulseCheck you will spend less than 6 minutes answering multiple choice questions about your brand.After you are done ... http://blog.thesponge.com.au/check-your-brands-pulse-now-special-preview/ I'm sitting on a park bench in the twilight of a summer day in Sydney. My favourite colour blue in the sky, with a cool breeze and inspired thoughts buzzing through me. I've got a brand new goal for The Sponge for 2009 and I have to share it. It ... http://blog.thesponge.com.au/5050/ At this time of year (or shortly for some) we are able to pause for a moment to take a good long look at what we've done since starting 2008. I plan to spend a few days sitting on the beach doing just this. What earth shattering, ground breaking ideas ... http://blog.thesponge.com.au/please-just-not-undies-and-socks/