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	<title>The Sponge Blog: Evolve - embrace brand evolution.</title>
	<link>http://blog.thesponge.com.au</link>
	<description>Insights and ideas about design and marketing from The Sponge Sydney</description>
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		<title>Swap Ideas Day 2010!</title>
		<description><![CDATA[We are looking forward to creating and sharing ideas some big ideas this Friday (September 10) for Swap Ideas Day. If you don&#8217;t receive your invitation today please get in touch ASAP. Share It...]]></description>
		<link>http://blog.thesponge.com.au/swap-ideas-day-this-friday/</link>
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		<title>The key to selling anything</title>
		<description><![CDATA[I was listening to part of an interview this morning where Jay Abraham was paraphrased (not so well). Having heard it before, I was reminded how much I like it. In my opinion it is the key to selling anything. I Googled it but failed in finding Jay, however I did find Gary Halbert&#8217;s sales [...]]]></description>
		<link>http://blog.thesponge.com.au/the-key-to-selling-anything/</link>
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		<title>What do Branding and Zee have in common?</title>
		<description><![CDATA[This is a bit of a different post, hopefully it will prove valuable to you. Our current situation may present an awesome opportunity for you OR someone you know, so please take a moment to read this post fully and then get back to me ASAP, or share it to those you care about. We [...]]]></description>
		<link>http://blog.thesponge.com.au/branding-and-zenith/</link>
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		<title>Brand Positioning and why it is crucial for your business</title>
		<description><![CDATA[Brand Positioning is a term coined by Al Reis and Jack Trout some 30 years ago in their book titled  Positioning: The Battle for Your Mind, 20th Anniversary Edition Some things have certainly changed, but the principles still remain true. And while they may be speaking directly to businesses competing in an oligopoly with the [...]]]></description>
		<link>http://blog.thesponge.com.au/brand-positioning-and-why-it-is-crucial-for-your-business/</link>
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		<title>Why you should be a Sponge intern</title>
		<description><![CDATA[A guest post by Sponge intern Zenith Phillips Can you remember that initial thing that drove you to make the decision to work towards a career in the creative industry? Was it flipping through magazine advertisements thinking to yourself how cool it would be to make them? Or seeing a massively Photoshopped advertisement and wanting [...]]]></description>
		<link>http://blog.thesponge.com.au/why-you-should-be-a-sponge-intern/</link>
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		<title>How to Create an Innovative and Effective Online Strategy</title>
		<description><![CDATA[To me brainstorming new online business models is a great deal of fun. My team and I really enjoy the challenge of developing innovative ideas and understand the technical freedoms and limitations of the internet. Recently we have had the opportunity to work on some exciting and boundary pushing online strategies. In this post I [...]]]></description>
		<link>http://blog.thesponge.com.au/how-to-create-an-innovative-and-effective-online-strategy/</link>
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		<title>The Top 10 Sponge services you want to know more about</title>
		<description><![CDATA[Your answers to our survey have given us the top 10 services we offer that you want to know more about. They are: Online Marketing Strategy Brand Positioning Website design and maintenance Search Engine Optimisation Social Media for Business (facebook, Twitter, blogs, etc) Web Video Business &#38; Brand Naming Google Adwords Email Newsletter Marketing Logo [...]]]></description>
		<link>http://blog.thesponge.com.au/the-top-10-sponge-services-you-want-to-know-more-about/</link>
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		<title>The results are in.</title>
		<description><![CDATA[I have finally been able to review the answers of our recent Value Proposition survey. While there is still a sizable amount of work remaining to produce the intended value proposition statement, there were some wonderful comments that have made me and my team extremely happy. So, on behalf of my team I would like [...]]]></description>
		<link>http://blog.thesponge.com.au/the-results-are-in/</link>
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		<title>Is everyone capable of being an entrepreneur?</title>
		<description><![CDATA[As one of our core services is creating (and managing) brands for new businesses, my team and I have the frequent pleasure of meeting with entrepreneurs. I think many of these entrepreneurs wouldn&#8217;t call themselves this, however Webster’s dictionary defines “entrepreneur” as: ‘one who organizes, manages, and assumes the risks of a business or enterprise.’, [...]]]></description>
		<link>http://blog.thesponge.com.au/is-everyone-capable-of-being-an-entrepreneur/</link>
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		<title>Social Change Agents</title>
		<description><![CDATA[We have been working closely with some interesting entrepreneurs and organisations in the last two months who have really pushed us to work out our creative muscles. One project which is poised to go live in July has given us the opportunity to influence a positive change in Australia’s culture. I say this with some [...]]]></description>
		<link>http://blog.thesponge.com.au/social-change-agents/</link>
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