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	<title>Comments for The Sponge Sydney</title>
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	<link>http://blog.thesponge.com.au</link>
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		<title>Comment on Branding and Strategy. Why it pays to pay more. by The Sponge Sydney &#187; Is Social Media really Dynamite for your Big Picture Brand Strategy?</title>
		<link>http://blog.thesponge.com.au/branding-and-strategy-why-it-pays-to-pay-more/#comment-753</link>
		<dc:creator>The Sponge Sydney &#187; Is Social Media really Dynamite for your Big Picture Brand Strategy?</dc:creator>
		<pubDate>Thu, 11 Oct 2012 06:31:13 +0000</pubDate>
		<guid isPermaLink="false">http://blog.thesponge.com.au/?p=141#comment-753</guid>
		<description><![CDATA[[...] The amount of weight you should be giving it isn’t the same for everyone. Not every business needs to be one hundred percent focused on social media. That’s something we look at as part of our brand strategy work with The Sponge. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] The amount of weight you should be giving it isn’t the same for everyone. Not every business needs to be one hundred percent focused on social media. That’s something we look at as part of our brand strategy work with The Sponge. [...]</p>
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		<title>Comment on What&#8217;s in a (domain) Name? by The Sponge Sydney &#187; Branding and Strategy. Why it pays to pay more.</title>
		<link>http://blog.thesponge.com.au/whats-in-a-domain-name/#comment-704</link>
		<dc:creator>The Sponge Sydney &#187; Branding and Strategy. Why it pays to pay more.</dc:creator>
		<pubDate>Mon, 03 Sep 2012 23:47:51 +0000</pubDate>
		<guid isPermaLink="false">http://blog.thesponge.com.au/?p=131#comment-704</guid>
		<description><![CDATA[[...] chosen doesn’t work well for your market. You’ll have to redo it again. Then you might find the domain name is unavailable or the name means something rude in Chinese. And then come the really big [...]]]></description>
		<content:encoded><![CDATA[<p>[...] chosen doesn’t work well for your market. You’ll have to redo it again. Then you might find the domain name is unavailable or the name means something rude in Chinese. And then come the really big [...]</p>
]]></content:encoded>
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	<item>
		<title>Comment on Entrepreneurial weightlifting, it’s not for the weak minded. by The Sponge Sydney &#187; Branding and Strategy. Why it pays to pay more.</title>
		<link>http://blog.thesponge.com.au/entrepreneurial-weightlifting-it%e2%80%99s-not-for-the-weak-minded/#comment-703</link>
		<dc:creator>The Sponge Sydney &#187; Branding and Strategy. Why it pays to pay more.</dc:creator>
		<pubDate>Mon, 03 Sep 2012 23:46:52 +0000</pubDate>
		<guid isPermaLink="false">http://blog.thesponge.com.au/?p=130#comment-703</guid>
		<description><![CDATA[[...] month I talked to you about flexing the creative muscle. It’s important to understand that you work with a brand strategist for the strength of their [...]]]></description>
		<content:encoded><![CDATA[<p>[...] month I talked to you about flexing the creative muscle. It’s important to understand that you work with a brand strategist for the strength of their [...]</p>
]]></content:encoded>
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	<item>
		<title>Comment on Get your brand name right, or get lost (in the crowd)! by The Sponge Blog: Evolve &#8211; embrace brand evolution. &#187; What&#8217;s in a (domain) Name?</title>
		<link>http://blog.thesponge.com.au/get-your-brand-name-right-or-get-lost-in-the-crowd/#comment-690</link>
		<dc:creator>The Sponge Blog: Evolve &#8211; embrace brand evolution. &#187; What&#8217;s in a (domain) Name?</dc:creator>
		<pubDate>Thu, 12 Jul 2012 07:03:47 +0000</pubDate>
		<guid isPermaLink="false">http://blog.thesponge.com.au/?p=120#comment-690</guid>
		<description><![CDATA[[...] few weeks ago, I talked to you about the naming challenge. At The Sponge, we consider all sorts of factors when naming a brand. It can get heated. A great [...]]]></description>
		<content:encoded><![CDATA[<p>[...] few weeks ago, I talked to you about the naming challenge. At The Sponge, we consider all sorts of factors when naming a brand. It can get heated. A great [...]</p>
]]></content:encoded>
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		<title>Comment on The Sponge, SureSlim and all around update&#8230; by Luke Faccini</title>
		<link>http://blog.thesponge.com.au/the-sponge-sureslim-and-all-around-update/#comment-662</link>
		<dc:creator>Luke Faccini</dc:creator>
		<pubDate>Sun, 13 Mar 2011 22:08:12 +0000</pubDate>
		<guid isPermaLink="false">http://blog.thesponge.com.au/?p=108#comment-662</guid>
		<description><![CDATA[Thanks Garth! We look forward to great things for SureSlim, both here and globally.]]></description>
		<content:encoded><![CDATA[<p>Thanks Garth! We look forward to great things for SureSlim, both here and globally.</p>
]]></content:encoded>
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	<item>
		<title>Comment on The Sponge, SureSlim and all around update&#8230; by Garth Lewis</title>
		<link>http://blog.thesponge.com.au/the-sponge-sureslim-and-all-around-update/#comment-661</link>
		<dc:creator>Garth Lewis</dc:creator>
		<pubDate>Mon, 07 Mar 2011 13:46:33 +0000</pubDate>
		<guid isPermaLink="false">http://blog.thesponge.com.au/?p=108#comment-661</guid>
		<description><![CDATA[Hey Luke,
Firstly congratulations on your fantastic achievement. I really do enjoy this sponge thing. Please tell me more about your online clinic as I am the International Franchisor of SureSlim and would really like to have more understanding. I look forward to hearing from you and keep up the good work.
Kind regards Garth Lewis]]></description>
		<content:encoded><![CDATA[<p>Hey Luke,<br />
Firstly congratulations on your fantastic achievement. I really do enjoy this sponge thing. Please tell me more about your online clinic as I am the International Franchisor of SureSlim and would really like to have more understanding. I look forward to hearing from you and keep up the good work.<br />
Kind regards Garth Lewis</p>
]]></content:encoded>
	</item>
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		<title>Comment on Is your website as ineffective as an unmanned showroom? by The Sponge Blog: Evolve &#8211; embrace brand evolution. &#187; Why You Should Rethink Your Business Website Today</title>
		<link>http://blog.thesponge.com.au/is-your-website-as-ineffective-as-an-unmanned-showroom/#comment-632</link>
		<dc:creator>The Sponge Blog: Evolve &#8211; embrace brand evolution. &#187; Why You Should Rethink Your Business Website Today</dc:creator>
		<pubDate>Thu, 23 Sep 2010 23:50:55 +0000</pubDate>
		<guid isPermaLink="false">http://blog.thesponge.com.au/is-your-website-as-ineffective-as-an-unmanned-showroom/#comment-632</guid>
		<description><![CDATA[[...] you offer is simply too complex, you may want to think about it differently. You can build specific landing pages for any traffic generating marketing campaign you run, that are built with the single focus and [...]]]></description>
		<content:encoded><![CDATA[<p>[...] you offer is simply too complex, you may want to think about it differently. You can build specific landing pages for any traffic generating marketing campaign you run, that are built with the single focus and [...]</p>
]]></content:encoded>
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	<item>
		<title>Comment on Why you should be a Sponge intern by The Sponge Blog: Evolve &#8211; embrace brand evolution. &#187; What do Branding and Zee have in common?</title>
		<link>http://blog.thesponge.com.au/why-you-should-be-a-sponge-intern/#comment-612</link>
		<dc:creator>The Sponge Blog: Evolve &#8211; embrace brand evolution. &#187; What do Branding and Zee have in common?</dc:creator>
		<pubDate>Wed, 18 Aug 2010 01:37:31 +0000</pubDate>
		<guid isPermaLink="false">http://blog.thesponge.com.au/why-you-should-be-a-sponge-intern/#comment-612</guid>
		<description><![CDATA[[...] lovely intern named Zee (Zenith) who has proven herself quite good at learning our process, you can read her guest post in this blog. Zee has done well with our rigorous Internship curriculum and we are thinking of employing her, [...]]]></description>
		<content:encoded><![CDATA[<p>[...] lovely intern named Zee (Zenith) who has proven herself quite good at learning our process, you can read her guest post in this blog. Zee has done well with our rigorous Internship curriculum and we are thinking of employing her, [...]</p>
]]></content:encoded>
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	<item>
		<title>Comment on Why you should be a Sponge intern by Corley</title>
		<link>http://blog.thesponge.com.au/why-you-should-be-a-sponge-intern/#comment-610</link>
		<dc:creator>Corley</dc:creator>
		<pubDate>Fri, 06 Aug 2010 04:44:48 +0000</pubDate>
		<guid isPermaLink="false">http://blog.thesponge.com.au/why-you-should-be-a-sponge-intern/#comment-610</guid>
		<description><![CDATA[&quot;looks good, give me 5 more&quot;

i understand completely]]></description>
		<content:encoded><![CDATA[<p>&#8220;looks good, give me 5 more&#8221;</p>
<p>i understand completely</p>
]]></content:encoded>
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	<item>
		<title>Comment on Why you should be a Sponge intern by Whitney</title>
		<link>http://blog.thesponge.com.au/why-you-should-be-a-sponge-intern/#comment-603</link>
		<dc:creator>Whitney</dc:creator>
		<pubDate>Wed, 28 Jul 2010 05:05:06 +0000</pubDate>
		<guid isPermaLink="false">http://blog.thesponge.com.au/why-you-should-be-a-sponge-intern/#comment-603</guid>
		<description><![CDATA[Totally true, I sometimes wonder if getting the job is harder than the actual job its self.]]></description>
		<content:encoded><![CDATA[<p>Totally true, I sometimes wonder if getting the job is harder than the actual job its self.</p>
]]></content:encoded>
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