Archive for the 'The Sponge' Category

Check your brand’s pulse now!

Feb0309

brand pulse check

We have received some great feedback and now the new and improved BrandPulseCheck tool is officially live. Thank you for your help! Now it is ready for you to use it, benefit from it and share it!

This new tool allows us to freely share our knowledge with millions of people and gives you the ability to check your brand’s pulse in less time than it takes to make a cup of coffee. In that short time you can have your own personalized report, bursting with actionable information in any area which could do with improvement. The brand pulse check and personalized report are all completely free.

Enjoy!

Check your brand’s pulse now – Special Preview!

Jan2309

After some solid blocks of work we are ready to show you our brand new online tool. It is called the Brand Pulse Check and it does just that. When you visit BrandPulseCheck you will spend less than 6 minutes answering multiple choice questions about your brand.After you are done with the questions you are given your Pulse (and a breakdown). You are also given a personalised PDF report with information and action steps for the areas in which you have room for improvement. The best part for you, it is FREE!

We have not officially released it yet and I would love to get your opinion on it before we do.

[Much respect to all the business people and authors whose ideas have inspired our practises and this tool.]

50/50

Jan1309

I’m sitting on a park bench in the twilight of a summer day in Sydney. My favourite colour blue in the sky, with a cool breeze and inspired thoughts buzzing through me.

I’ve got a brand new goal for The Sponge for 2009 and I have to share it. It is to expand my team and client base in such a way that I am able to split our work on a 50/50 basis. Meaning an even division between profit generating and pro-bono work. Naturally my team and I enjoy the fun, exciting and stimulating work we get paid to do by our amazing clients. We want to balance it this year with spiritually rewarding work that genuinely helps people change their circumstances and possibly saves lives.

Our vision is to create a more beautiful world… and this is the way we will do it this year.

So, I guess apart from this being a declaration of intention, it is a call out of sorts to those who need our help. My team and I would love to meet you. Drop us an email if you are inspired.

Peace
Luke

Please, just not undies and socks!

Dec1908

At this time of year (or shortly for some) we are able to pause for a moment to take a good long look at what we’ve done since starting 2008. I plan to spend a few days sitting on the beach doing just this. What earth shattering, ground breaking ideas did you come up with this year? If you are at the top of the tree, how many ideas like this made their way up to you? Which of these did you take a stand for and push through the approval chain to bring to fruition? Chances are likely that it is none or not many.

Is it the case that pushing boundaries is not part of your job description? Should it be? But doing just that could mean the end of your job, or at least it may feel like it. It is understandable that you don’t want to mess with the status quo. It is safer to stick with the way something has always been done rather than insisting on a new and better way.

I think the fear of stirring the pot stops many a good idea from even leaving the mind of the thinker. Wouldn’t it be easier for an independent ideas consultant to come in, with no weekly paycheck at risk and uninhibited by company politics, to sift out the great ideas and make the hard pitch. Similarly, without the need to cover ones own ass, there is great liberty to think openly and freely, so this consultant role could be extended to that of the creator of the ideas, with the right input of course. Food for thought.

Whether the great ideas gets implemented by the powers that be, well that is another question entirely!

From all of us here at The Sponge, have a merry christmas (or whatever it is you celebrate!) and a happy and prosperous new year!

Inspired Ideas

Aug0108

Inspired ideas can come to you in many ways. They could be a brilliant flash that seems to magically arrive in your mind from your subconscious, the superconscious, or God, depending on your beliefs. When acted on immediately, they can prove to be quite rewarding both in experience and financially. An inspired idea can lead to a new business direction and can make all the difference in the world. The key is to do something the moment you get the idea – take action – to commit yourself to the idea. If I am unable to act on it straight away, like when I am jogging or driving, I like to use the task functionality of my Windows mobile to set an alarm for a time when I know I will be able to. Otherwise I will make a call, send an email a text, or anything that commits me to the idea.

Now there are other ideas, those that are brought to you. These are the ones that others have had and you become part of because of their inspired action. Sometimes these ideas can be so well developed that they are ready to drop directly in to your business, or build a business around and start making you money. The best part is because they are brand new to you, they have often never been attempted in your industry before. The challenge is recognising the opportunity for what it is, rather than something that is too good to be true and being frozen in inaction like a deer in headlights while the opportunity passes by.

It is easy to let our inner critic start picking at a new idea because it is unknown and unproven, and sometimes we talk us out of a brilliant and inspired idea that proposes to make us millions in sales. How do we determine when it is a brave step that is required rather than the easier choice of inaction? We can foolishly compare the new idea to what we have always done and because we have nothing to measure it against it is easier to put it in the too hard basket. A quote that a friend of mine reminded recently which I like “If you keep doing what you’ve always done, you’ll keep getting what you’ve always got.” Do you like what you are getting?

I believe it is critical to be open to inspired ideas, especially in my game. Inspired ideas are what change your life. The more you are open to these ideas and the more you do something with them, the more inspired ideas that you will get. I’d love to hear your ideas. Who knows, we may be the catalyst that transforms your idea into reality.

The Sponge – master brand makers

Apr1308

The Sponge - Master Brand Makers

The Sponge are master brand makers. Our expertise is in making powerful corporate brand identities, identities with substance, identities that communicate an authentic story, identities which deliver real results.

Do we do other things like marketing strategy, design for print, design for web, design for multimedia, and design for live events? Yes, if it is part of the necessary strategy for making a powerful brand, we do it.

It is what we love. It is what we do exceptionally well. It is where we Find the Fun.

Evolution of The Sponge, or practice what we preach!

Apr1008

Sponge Evolution

Why is the old adage “The Baker doesn’t bake his own bread” such a common truth? I know it is far too easy for me to get bogged down in my work and let that what it is that I preach escape practice in our own business.

It is not always an easy task to stop and take an unbiased look at the business you run day to day. Even more when it is a focused critique about everything you are doing to make the hard but necessary changes to steer your business into the future. This is more difficult when it requires you to kill the old cash cow that hogs your resources and keeps you welded to the past and from your real objectives and ultimately achieving greatness.

To practice what we preach we’ve successfully implemented a series of “Evolution of The Sponge” planning days. They have been spread over a period of a 6 weeks and have had the involvement of the key people within The Sponge and externally. The outcome has been extremely positive, refreshing and bonding to put it simply. Now we have an empowering new Vision, Mission and set of Core Values that will guide all our actions and choices here in. I want to share them with you because we feel they are powerful. The words are being finalized now and will be published to here soon.

The other key outcomes of the Evolution planning day series are a road map for the next 12 months at The Sponge which includes:

  • the redefinition of the category in which we play (work)
  • the services which we are amputating
  • the services we are focusing on
  • our new internship program
  • stronger Sponge culture
  • new facility layout
  • promotions and budgets
  • goals
  • definition of 4 new roles that we need filled.

I have thoroughly enjoyed the Evolution of The Sponge experience and as a result we are already more profitable and working better together. There is a level of positivity that we have not experienced before and that is quite exciting, I only wish we had done it sooner. Practice what you preach.

Incredible New Opportunity

Apr0908

With fingers crossed, we are awaiting confirmation on an absolutely incredible new opportunity. I expect to make an announcement here shortly.

Our Clients are Courageous, Intelligent and inspiring to work with.

Mar2307

Clubsponge - Sponge Clients

Which is why we wake up smiling and rush into work every morning.

Our clients are extremely important to us, like members of an elite club that we fondly refer to as Clubsponge.

Our clients are the chosen ones. The rare and special people who continue to inspire us with sparks of ingenuity, magnetism, intellect and the unbridled desire to soar to great and dizzying new heights. The courageous few who are receptive to the big ideas that are innovative, progressive and sometimes outside of their comfort zone. These are the ideas that differentiate them from the clutter which is the competition.

A relationship with the Sponge is like a trusted friendship. One in which you can share your needs, your goals, or your flights of fancy. And in our fun and friendly Sponge way, we’ll help you make them your reality – with titillating results.

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