Welcome to evolve, The Sponge Blog. We hope that it inspires you to embrace your brand evolution.

The purpose of evolve is to share our love and knowledge of branding with you, so that you can successfully evolve your brand. When something you read here inspires you to evolve your brand and it becomes more effective, more profitable, or simply a more fun place to work, then we have achieved our purpose. We would love to hear from you, so please submit comments via the comment option at the foot of each post.

The Sponge – Master brand makers

At The Sponge we love Ideas Consulting, Graphic Design, and creating Branding & Marketing Strategies (on and offline). We are real people, not an ad agency. We work with you to evolve your idea into something that will work. Then we make it real, with beautiful, awe inspiring design and an effective strategy to sell to your market.

The Sponge is based in Sydney, Australia and assists companies across the globe with branding. Our team of experts cover Consultation, Ideas Consultation, Direction, Project Management, Production, Print Design, Web Design, Multimedia, Programming, and Live Events. We enjoy all aspects of evolving and implementing an engaging brand on and offline.

We are currently operating at our optimum work levels and maintain a Holding Pattern with our main website effectively closed. Whilst this is expected to continue, we have decided to make room for a few new select clients. If you are interested in becoming one read on.

We like partnering with organisations that complement our company culture, it makes relationships enjoyable, the work fun and the results more successful. Take a moment to read The Sponge blog: evolve and use our brand new tool to decide whether you believe there are natural synergies between our company cultures. If the answer is yes, we would love to start a conversation, so please use the following link to get in touch. Expression of interest

To our amazing clients - we are overjoyed by our relationship with you. From the bottom of our hearts, thank you for your patronage and even with the holding pattern in place will honour and treat any introductions that you give us with the same care and spirit as we do with you. We hope you enjoy evolve!

The Sponge Vision

To create a more beautiful World, one brand at a time, and find the fun doing so! To sit at this planet’s pinnacle of brand makers, being the richest in knowledge, talent, spirit and profitability.

Culture

A strong Sponge culture formed around a set of core values developed by our team to empower each of us to act and make decisions in kind that delivers on our Vision & Mission. These are: Openness; Excellence; Creativity; Accountability; Fun; and Initiative.

Author Profile

Luke Faccini is the Managing Director of The Sponge, or DoC (Director of Creativity) as he prefers. Luke enjoys spending time deeply immersed in clients’ company culture to define and develop brand strategies. When not globetrotting or socialising, he can also be found with his head buried in a book, journal, or blog – soaking up any form of useful business, branding, or somehow otherwise inspirational information.

Helping Out

The Sponge believes very strongly in supporting men’s health issues. In 2007 The Sponge partnered with the Prostate Cancer Foundation of Australia (PCFA) as a Silver level sponsor. You can show your support by making a donation through their website www.prostate.org.au