Welcome to evolve, The Sponge Blog. We hope that it inspires you to embrace your brand evolution.
The purpose of evolve is to share our love and knowledge of branding with you, so that you can successfully evolve your brand. When something you read here inspires you to evolve your brand and it becomes more effective, more profitable, or simply a more fun place to work, then we have achieved our purpose. We would love to hear from you, so please submit comments via the comment option at the foot of each post.
The Sponge Pty Ltd – Founded 2001
“Saturated with ideas…”
At the Sponge we focus on branding, rebranding and brand direction.
Our team at The Sponge take entrepreneurs from the initial spark of an idea through the process of brand naming, brand mark creation, and brand direction & strategy (which includes all the online and offline systems and marketing plan), so you end up with your complete end to end solution for your new business.
We give you clarity of what it takes to make your idea profitable quickly, a road map to get there, then help you execute it. And we make you look awesome too!
Sound good? Get in touch about your brand now.
To our amazing clients - we are overjoyed by our relationship with you. From the bottom of our hearts, thank you for your patronage and even with the holding pattern in place will honour and treat any introductions that you give us with the same care and spirit as we do with you. We hope you enjoy evolve!
The Sponge Vision
To create a more beautiful World, one brand at a time, and find the fun doing so! To sit at this planet’s pinnacle of brand makers, being the richest in knowledge, talent, spirit and profitability.
A strong Sponge culture formed around a set of core values developed by our team to empower each of us to act and make decisions in kind that delivers on our Vision & Mission. These are: Openness; Excellence; Creativity; Accountability; Fun; and Initiative.
Luke Faccini is the Managing Director of The Sponge, or DoC (Director of Creativity) as he prefers. Luke enjoys spending time deeply immersed in clients’ company culture to define and develop brand strategies. When not globetrotting or socialising, he can also be found with his head buried in a book, journal, or blog – soaking up any form of useful business, branding, or somehow otherwise inspirational information.
The Sponge believes very strongly in supporting men’s health issues. In 2007 The Sponge partnered with the Prostate Cancer Foundation of Australia (PCFA) as a Silver level sponsor. You can show your support by making a donation through their website www.prostate.org.au
We are always looking for new ways to contribute, so feel free to get in touch.