Welcome to evolve, The Sponge Blog. We hope that it inspires you to embrace brand evolution.

The purpose of evolve is to share our love and knowledge of branding with you, so that you can successfully evolve your brand. When something you read here inspires you to evolve your brand and it becomes more effective, more profitable, or simply a more fun place to work, then we have achieved our purpose. We would love to hear from you, so please submit comments via the comment option at the foot of each post.

The Sponge - Master brand makers

The Sponge is based in Sydney, Australia and assists companies across the globe with branding. With a team of experts in Consultation, Facilitation, Creativity, Direction, Project Management, Production, Print Design, Web Design, Multimedia, Programming, and Live Events, all aspects of evolving and implementing an engaging brand are covered.

At the time of writing this page we have implemented the holding pattern and are not seeking new clients and as such we have limited the information here and taken our portfolio offline. Should you desire to become a Sponge client and you have not been introduced by a current Sponge client then you may submit an expression of interest for consideration.

To our amazing clients - we are overjoyed by our relationship with you. From the bottom of our hearts, thank you for your patronage and even with the holding pattern in place will honour and treat any introductions that you give us with the same care and spirit as we do with you. We hope you enjoy evolve!

The Sponge Vision

To create a more beautiful World, one brand at a time, and find the fun doing so! To sit at this planet’s pinnacle of brand makers, being the richest in knowledge, talent, spirit and profitability.

Culture

A strong Sponge culture formed around a set of core values developed by our team to empower each of us to act and make decisions in kind that delivers on our Vision & Mission. These are: Openness, Zeal, Trust, Integrity, Self Expression, Courage, Humility, Fun, Initiative, Understanding, Accountability and Excellence.

Author Profile

Luke Faccini is the Managing Director of The Sponge, or DoC (Director of Creativity) as he prefers. Luke enjoys spending time deeply immersed in clients’ company culture to define and develop brand strategies. When not globetrotting or socialising, he can also be found with his head buried in a book, journal, or blog - soaking up any form of useful business, branding, or somehow otherwise inspirational information.

Helping Out

The Sponge believes very strongly in supporting men’s health issues. In 2007 The Sponge partnered with the Prostate Cancer Foundation of Australia (PCFA) as a Silver level sponsor. You can show your support by making a donation through their website www.prostate.org.au