Archive for January, 2009

Check your brand’s pulse now – Special Preview!

Jan2309

After some solid blocks of work we are ready to show you our brand new online tool. It is called the Brand Pulse Check and it does just that. When you visit BrandPulseCheck you will spend less than 6 minutes answering multiple choice questions about your brand.After you are done with the questions you are given your Pulse (and a breakdown). You are also given a personalised PDF report with information and action steps for the areas in which you have room for improvement. The best part for you, it is FREE!

We have not officially released it yet and I would love to get your opinion on it before we do.

[Much respect to all the business people and authors whose ideas have inspired our practises and this tool.]

50/50

Jan1309

I’m sitting on a park bench in the twilight of a summer day in Sydney. My favourite colour blue in the sky, with a cool breeze and inspired thoughts buzzing through me.

I’ve got a brand new goal for The Sponge for 2009 and I have to share it. It is to expand my team and client base in such a way that I am able to split our work on a 50/50 basis. Meaning an even division between profit generating and pro-bono work. Naturally my team and I enjoy the fun, exciting and stimulating work we get paid to do by our amazing clients. We want to balance it this year with spiritually rewarding work that genuinely helps people change their circumstances and possibly saves lives.

Our vision is to create a more beautiful world… and this is the way we will do it this year.

So, I guess apart from this being a declaration of intention, it is a call out of sorts to those who need our help. My team and I would love to meet you. Drop us an email if you are inspired.

Peace
Luke